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Field Marketing Specialist

Serving the areas of Norfolk County, South Shore & Rhode Island Coldwell Banker Offices

Alexa de la Pena
Field Marketing Specialist
Coldwell Banker New England

About Alexa

Based in Framingham, Alexa is a dedicated Field Marketing Specialist at Coldwell Banker New England, covering offices across Westwood, Sharon, Canton, Norwell/Hanover, Scituate, Cohasset, Duxbury, Plymouth, Marion, Franklin/Cumberland, and East Greenwich/Newport. With a strong background in real estate and marketing, Alexa brings a wealth of experience and a passion for the industry to her role.

Before stepping into her current position, Alexa served as the RSS in the Weston office, where she honed her skills and gained extensive knowledge of Coldwell Banker marketing tools. Her journey in real estate began even earlier with roles in Real Estate Photography at Drone Home Media and at ShowingTime appointment center during high school and college.

Alexa holds a BA in Photography and Communications, a testament to her creative eye and communication skills. She enjoys combining her professional expertise with her love for photography, often giving family and friends photoshoots in her spare time.

Living in Framingham with her husband Derrek, dog Pearl, and cat Tilly, Alexa cherishes her connection to the real estate industry, often saying she has an invisible string tying her to it. Her dedication and multifaceted experience make her an invaluable asset to the Coldwell Banker New England team.

CB Agent Testimonials

In my interactions with Alexa, I’ve been struck by how approachable and welcoming she is. Oftentimes, we come across people who may seem unapproachable, which makes it hard to connect or feel valued. Alexa, however, is the complete opposite—she immediately creates an atmosphere of ease and trust. She genuinely makes you feel like she wants the best for you, and her eagerness to help and support is unmatched.

- Cindy Williams CBR Hanover

Alexa is amazing!!! We covered so much ground in our last appointment and she is invaluable!!! I couldn’t do it without her and I look forward to what we will accomplish in the next year. Thank you, Alexa and thank you, Coldwell Banker for providing us the tools we need to further our potential!!

- Nancy McSpadden CBR Plymouth

Meeting with Alexa was a game changer. I felt overwhelmed by all the directions a realtor can go and Alexa helped me streamline my business plans. Alexa made me feel very comfortable to ask questions. I will continue to work with Alexa in 2025 and recommend others to do the same!

- Donna Cox CBR Westwood

Alexa is a standout team leader for Coldwell Banker. She has remarkable communication skills, a wealth of knowledge, and a demeanor that inspires confidence and motivation. What sets her apart is her willingness to take the time to truly understand the agent and their individual needs. She not only listens but ensures that her guidance is tailored to help you succeed. This personal touch and genuine care make all the difference.

 - Cindy Williams CBR Hanover

Alexa has been a fantastic resource. Her extensive knowledge and thorough answers to my questions have been incredibly helpful. Overall, this plan and the support from Alexa have made a significant positive impact on my work.

- Chrissy Catanese CBR Duxbury

I met with Alexa to discuss my 2025 Marketing Plan and am glad that I did! We went through all the different aspects of my marketing and she was knowledgeable in every area and able to answer my questions and suggest improvements throughout our session. She wrote up notes from our session and sent them to me, and I continue to use that document, as there is so much information that I haven't yet implemented everything! She was organized and thorough and I was very impressed by her ability to add value. She was a huge help and I am very grateful for all of her assistance.

- Mike Freeman CBR Sharon

I can't thank Alexa and Kaitlyn enough for their incredible support in helping me develop a comprehensive marketing plan for my real estate business in 2025.  I wasn’t sure what to expect at our first meeting. I was pleasantly surprised that they had done a deep dive into all my current business social media sites and CB sites to provide me with an outline of how I can add or improve what I was doing. From start to finish, they were incredibly knowledgeable, strategic, and attentive to my unique needs. They also provided great ideas for staying connected with clients.  We were able to implement several of their ideas at our very first meeting.  I really appreciated the overview they were able to provide with some of our company-sponsored tools like Moxi Engage and Prospect Square. I feel prepared and ready for making 2025 a great year!

- Chris Powers CBR Cohasset

She has been a breath of fresh air for me. Her presence and support have reignited my energy and drive as a realtor. If we could clone her, I know that for myself as an agent, my business would flourish even more. On a personal level, Alexa has made a meaningful difference in my life. Her support and example give me the purpose and determination to keep going.

Alexa is more than just talented—she embodies what it means to lead, inspire, and make a difference.

- Cindy Williams CBR Hanover

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